1. Plain folks- shows volunteers on the beach cleaning up the oil spill. Half truth- Won't cost taxpayer money. Who will it cost?
2. Glittering generalities- Emeril just says "we're doing a great job". Bandwagon- We're doing a great job tries to make you feel like a part of it.
3.Transfer- Bryan Clay and Lolo Jones are used to give stories of powering through hardships and coming out on top. Red herring- Doesn't really ever address BP and instead makes you think about how you support these athletes.
4. Card stacking- BP does all these good things like more jobs and investing lots in America. Observational bias- Don't point out how they were the cause and focus more on how they have done all these good things.
5. Testimonial- While Bill Kearney and the others may have a view of their respective businesses, they are not tourism experts. Non sequitur- Because this year was a good year for tourism, next year will be even better (not necessarily).
Alex,
ReplyDeleteReally like the Non sequitur, but not sure that Testimonial is a viable option for two reasons:(1)BK is not a recognizable celebrity (more plain folk), and (2) BK makes a living off tourism so he may arguably qualify as an expert. But can you see how PF works better? Also, how do volunteers on the beach cleaning up the oil spill illustrate PF? Please explain.