1. Plain folks- shows volunteers on the beach cleaning up the oil spill. Half truth- Won't cost taxpayer money. Who will it cost?
2. Glittering generalities- Emeril just says "we're doing a great job". Bandwagon- We're doing a great job tries to make you feel like a part of it.
3.Transfer- Bryan Clay and Lolo Jones are used to give stories of powering through hardships and coming out on top. Red herring- Doesn't really ever address BP and instead makes you think about how you support these athletes.
4. Card stacking- BP does all these good things like more jobs and investing lots in America. Observational bias- Don't point out how they were the cause and focus more on how they have done all these good things.
5. Testimonial- While Bill Kearney and the others may have a view of their respective businesses, they are not tourism experts. Non sequitur- Because this year was a good year for tourism, next year will be even better (not necessarily).
Thursday, February 21, 2013
Thursday, February 7, 2013
This Land is Your Land
His opinion of America is that it's a great place. You can tell by his choice of words such as "golden valley" and "sparkling sands" when describes America.You can tell he is talking about America because he says "From California to the New York Island." His message is that America is for everyone. I agree with his premise because America is much more free than most countries around the world.
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